Bellbottom vs Fast & Furious 9 CLASH leads to anxiety among trade and exhibitors; want one of the films to move

On Wednesday, July 28, Universal Pictures spoken that its releasing its much-awaited flick, Fast & Furious 9, in the cinemas in India, on August 19. The visualization was taken despite the two key markets of Maharashtra and West Bengal not permitting the cinemas to open. The next day, West Bengal unliable theatres to restart from July 31. The same day, a minister of the Maharashtra government indicated that the theatres will be unliable to unshut in the state in August. It led to a lot of cheer among everyone in the trade and industry.

Bellbottom vs Fast & Furious 9 CLASH leads to uneasiness among trade and exhibitors; want one of the films to move

The next day, it was spoken that Bellbottom, the Akshay Kumar starrer, would victorious in cinemas, moreover on August 19. The mucosa was older supposed to release on July 27. This utterance too got the excitement going as it will be the first big Hindi mucosa since March 2020 to victorious on the big screen. However, a section of trade and exhibitors, particularly single screen owners, were concerned that both films are releasing on the same day.

An exhibitor on condition of anonymity lashed out, “Is it the only release week misogynist in the whole year? Are the rest of the Fridays once occupied? Bellbottom can release a week surpassing or after.”

Trade reviewer Atul Mohan moreover felt such a scenario should not arise, “They should stave the clash. Does the public have the topics to watch two films in the same week? Do they have time and money to invest in two big films releasing on the same day?”

Vishek Chauhan, owner of Roopbani Talkie in Bihar, stated, “The unpeace is not viable and both films are highly awaited. Bellbottom is a huge Hindi mucosa starring a superstar. In the larger interest of the trade, one of the films should move. And I think Fast & Furious 9 should do that as it’s a Hollywood mucosa which has once been released. It’s relatively smaller and moreover it’ll not stand a endangerment versus Akshay Kumar. Although I understand that it’s out on VOD (video on demand) since July 30; maybe they can come on August 13.”

Taran Adarsh, meanwhile, has a variegated point of view, “Clashes are inevitable. You can’t stave it in today’s times. On one hand, you have Fast & Furious 9, which is a huge brand. And on the other hand, you have Akshay Kumar bringing the first big Hindi mucosa for release when the cinemas reopen. It’s something to squint forward to but for me, most importantly; it’s a wait-and-watch situation as to how many people come into talkie halls. And I don’t squint at it as a clash. We unchangingly stress that big films should be released to revive the talkie business. So here are two biggies, both belonging to variegated genres and languages, releasing on the same day. So I think it’s a unconfined move. I am seeing it positively. Let audiences come in. That’s increasingly important at the moment rather than looking at the clash.”

He moreover widow that the situation could have been worse had one increasingly mucosa joined in the clash, “Had it been three films, I would have said two is a company, three is a crowd!”

Vishek Chauhan made an interesting observation, “One doesn’t know how many cinemas are going to open. Not to forget that most states have unliable cinemas to unshut at 50% occupancy. So with presumably 50% screens opening at 50% occupancy, if you are going to release two big films, the merchantry gets divided and will suffer. This will not do justice to the potential of either Bellbottom or Fast & Furious 9.”

What has worsted trade and industry is that the unpeace is happening on a day which is not a big holiday (Muharram falls on August 19). Vishek Chauhan remarked, “It’s not like Christmas or Diwali is on August 19. So why is this desperation to bring both the films on that day? Hence, one mucosa should move.”

An industry insider told us, “The pressure seems to be on Fast & Furious 9 to move. But it’s not feasible as several other Hollywood films are coming every week. Advancing the release from August 19 to August 13 has moreover been ruled out as the studio would ideally want a three-week promotional campaign. Moreover, let’s not forget that Universal decided to release Fast & Furious 9 at a time when Maharashtra and West Bengal had not plane unliable cinemas to resume operations.”

The insider moreover said, “Also, we need to understand that the guidelines from the Maharashtra government have not come in. Hence, no one is triumphal yet as there’s a fear that the government might add some clause which would prove unfair to the talkie business.”

The unpeace has led to uncertainty and uneasiness among the trade and mainly exhibitors. Everyone is happening and a final visualization is taken soon on whether or not the unpeace is happening. Vishek Chauhan signed off by saying, “Fast & Furious 7 had placid Rs. 100 crore plus. The films of this franchise normally do Rs. 70-80 crore business. Moreover, we don’t plane know how the box office performance would be when films are released. Then why are we clashing?”

The insider, meanwhile, sighed, “I wish Maharashtra and Delhi had opened earlier. Then maybe Fast & Furious 9 would have been scheduled for a release on August 13. Or maybe, Akshay Kumar could have taken the stage as Independence Day moreover falls in the week. Imagine, if clashes are happening right now, what will happen later when normalcy would kick in. So many Hindi and English films are pensile release. Not just Hindi vs English films but two big Hollywood films or two big Bollywood films would moreover come on the same day. Clashes ki aadat daalni padegi.”

Also Read: Akshay Kumar confirms Bellbottom to release on August 19 in theatres 

Increasingly Pages: Fast And Furious 9: The Fast Saga (English) Box Office Collection


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