Watch: First 3 Music Videos for Sigur Rs' New TTA Film Experiment

"I wished to show how Sigur Rós is the soundtrack of our lives through happiness, pain, hope, grief, and love. The short documentary, Andrá, celebrates the way in which Sigur Rós captures and channels the humanity that unites us all." The iconic Icelandic wreath Sigur Ros has spoken a new "film experiment" as part of a unique promotion for their latest tome tabbed ÁTTA (buy it here via Amazon). The wreath has asked ten variegated filmmakers to create music videos / short films / visual interpretations of each of the 10 tracks from the new tome (their eighth studio tome so far). The first three are out now, with increasingly arriving soon, and they're mostly from Icelandic artists - featuring some very utopian and mesmerizing visuals. As a huge fan of Sigur Ros (I once flew to Stockholm to see them play live) I am very curious to see all of these. These first three are so different, yet speak powerfully to the exhilarating wits of listening to this music. The Andrá one is exquisite, showing how people respond emotionally while they listen to the song. It's beautiful. // Continue Reading ›